AHRC Doctoral Focal Award

The ADAPT-AI Doctoral Focal Award will see Guildhall School of Music & Drama partner with King’s College London, who will lead the delivery of the Award, and London South Bank University (LSBU). Supported by the Arts and Humanities Research Council (AHRC), the Focal Award will provide funding to recruit and train Doctoral students over seven years.

ADAPT-AI: Analysing and Diversifying Audience Participation with Creative Technologies & AI, Doctoral Focal Award is a new initiative based in the Faculty of Arts & Humanities at King’s, in partnership with Guildhall School and LSBU, combining research expertise in the creative industries, digital humanities, media production and performance practice.

The AHRC Doctoral Focal Awards champion the next generation of researchers, offering future-facing training in areas vital to the UK’s creative economy and societal wellbeing. The ADAPT-AI programme has been awarded funding to train twenty students across four cohorts over seven years.

The inaugural programme will see the ADAPT-AI cohort collaborate with a diverse group of partners including; Barbican Immersive, 180 Studios, The National Gallery, Southbank Centre, Serpentine Galleries, VIVE Arts, Outernet, B3 Media, Target 3D, Lightroom, Royal Shakespeare Company and Innovative UK Immersive Tech Network, who together are drawing millions of audience members annually and leading in immersive content creation in the UK.

ADAPT-AI's London location means students will be at the heart of a global hub for creative industries and cultural innovation. The facilities and audiences across the consortium and partners mean doctoral students will have access to cutting-edge technologies and diverse user groups, essential for comprehensive audience research and development.